The freshly-pressed, September 2016 Style issue of Billboard magazine has released. Party hitmakers Rae Sremmurd feature alongside model Sofia Richie on the cover as “Fashion’s New Rockstars“.
The duo spent a day doing press with Billboard, who raided their California rental house on a Wednesday afternoon.
Rae Sremmurd feature as Billboard‘s “New Fashion Rockstars”
In this style issue, Billboard proudly highlights Rae Sremmurd’s partnership with Puma as their latest brand ambassador. Since both Swae Lee and Slim Jimmy are larger than life characters outside of their rap persona, the interviewer even sees Jimmy’s $500 pair of Balmain jeans as a unique, yet subtle fashion statement.
Swae wears a Gucci, D-Squared, and Versace getup with Cartier sunglasses in his pool shot, while similarly, Jimmy flaunts a Puma, Gucci, and Hudson look in his.
The article goes further in depth about the musical successes and challenges they face in the public eye. Billboard does a great job capturing Rae Sremmurd’s youthful appeal and pushing them into an elite fashion audience.